We want to uncover and display the real beauty that lies within each girl and woman. We show that every body comes in shapes and sizes. Skin color, physical ability, hair styles, skin and body modifications do not define the inner spirit. Inside each woman is a beautiful, positive, and self-esteemed person. We want to show that inner person.
The campaign is presented on social media. Often idealized physical beauty is presented. We challenge that. Our beauty is also idealized – but comes from the inner person.
Instagram is our main venue. Facebook allows us to show things like behind-the-scenes and “how did we do it.” Look for other images on Google+ and Ello. Check our blog and signup for our newsletter to keep up to date.
We believe confidence and greatness – real and potential – starts with acceptance of ourselves, a healthy self-love. Every woman should believe they can in their own greatness. They are strong, powerful and can be anything they were meant to be. We’re countering false media influences.
Each photo session caters to the uniqueness of each girl and woman. It reflects each person’s unique personality, confidence, inner power and beauty.